We pass on stories

Clients want their story told and it is the job of communication agencies to tell it as best as possible. Emotion, personality and originality are becoming increasingly important qualities for companies. It is therefore not surprising that they immediately think of storytelling when they want to improve these qualities. But what is the real advantage of storytelling? Why should you use it as a company?

Storytelling connects

Stories create a bond. This is because stories provide insight into the motivations of a company. Nothing connects people more than the same train of thought or understanding their motivation. Rational facts do not appeal to people, because they cannot identify with them. People are emotionally inclined and often put themselves in the position of the "protagonist" of a story. Or they compare themselves to the protagonist because they recognize themselves in the situation. Similarities create a sense of connection, which ensures that the message comes across. And that is your ultimate goal, to get your message across to the audience.

Experience creates emotion

A good story touches people on an emotional level, making them move. People can forget what you do, but they will never forget how you touched them with your story. Even better: A strong story will pass on strong messages. And then, in my opinion, you have made it as a brand. You have managed to turn the audience into fans through your story.

Storytelling gives meaning

Stories make people realize what is happening around them. Nowadays, people are glued to their mobile phones. Personal stories are not really listened to as much anymore. We live in a selfish society, where it is remarkable when a story can make people look up. Stories give meaning to events, tell the why, and give you a reason to look at the world in a different way. Stories give a company personality.

However, stories must be believable. Many companies decide to use storytelling because the "marketing booklet" tells them to. Management makes up a corporate story that employees cannot identify with. In this way, stories are put out there in the wrong way, which can only lead to negative publicity. It is therefore important that, as an organization, you bring out your real story and show the true you to the outside world. In this way, you not only create a strong bond with the customer but also with your employees.

So, storytelling does have a lot of advantages for companies, but would storytelling still be an important part of communication in the future? No idea, but in the meantime, Boerenjongens will stay busy finding out the real stories of companies and creating compelling corporate stories for its clients.