Anthurium
Together for flowers
The Anthurium is back with a vengeance. Where you used to see it only on your grandmother's dresser, you now see it more and more in the interior of trendy coffees. For Stichting Promotie Anthurium we were allowed to design a corporate identity that was implemented throughout all means of in-house communication. In addition, we were also allowed to design and build their new website.
Keyvisual
The target group of Anthurium is unique, and so for us this became the starting point for the 'keyvisual' of the website. Photographer Peter Bak took the photos in collaboration with the stylist Isis. Whilst representatives of the various target audiences together formed a stylized group portrait, each from their own world with a story to tell about Anthurium or how they use their plant. This was used for information, but especially for inspiration.
Corporate identity
For Stichting Promotie Anthurium we were tasked to redesign their corporate identity, including the brochure, and design and build the new website. We also worked on their corporate story; this describes the core values on which their corporate identity is founded. After the promotion of potted and cut anthuriums, the next step taken the launch of a joint online platform.
“In a dynamic and fresh environment, the website offers information in blog form. It had to be a clear, personal website where we can easily respond to trends and where the product is central. As far as I am concerned, this has worked out well and I am very proud of the result”
