Van Iperen
Together for growth
Van Iperen supplies products for crop protection and reinforcement for arable land, farmers, growers and breeders; whilst providing a wealth of knowledge, all for a successful harvest. We from Boerenjongens love that. And it was great that we were able to help Van Iperen shake things up, by providing a good story and a fresh, new visual identity through a well-designed communication strategy.
It was interesting to learn more about the company through joint sessions and interviews with the various divisions of Van Iperen. And to forge a clear story from there to arrive at a striking pay-off that defines the core and vision of Van Iperen: ‘growth specialists since 1921’.
Gadget - ter introductie van de nieuwe huisstijl
Corporate brochure - inspiratiegids medewerkers Van Iperen
Van Iperen serves various sectors: arable farming, horticulture, fruit growing, bulb growing, livestock farming and landscaping. Each sector works in a slightly different way. That is why the communication strategy is aimed at making these sectors stand out from each other, both in terms of message and visually by giving each sector a different colour and its own photography. The photography comes from Robin Utrecht.
The realisation of the website
To finish the implementation of the restyling and the website: iperen.com (in collaboration with T100), we and the communication team at Van Iperen have pulled out all the stops and we are rightly proud of what we created. The result looks refreshing, but at the same time still fits with Van Iperen brand.
